Violife X Pizza Hut Launch

​Pizza Hut goes vegan this ‘Veganuary’ in collaboration with Greek owned dairy alternative brand ‘Violife’.
 
The new year continues to unfold, and while we resiliently adhere to our resolutions of living healthier, starting the gym and going Vegan this January, Pizza Hut have also joined the meat-free trend.
 
Violife a vegan friendly brand, free from Lactose, preservatives; gluten, nuts, soy and Cholesterol.  So, customers with restrictive diets can now indulge, in their favourite pizzas minus the guilt.
 
“You can swap the dairy Mozzarella into any pizza you like with Violife, which is amazing for vegans and those with Lactose intolerance.” says Thania Drakopoulou, marketing manager and cheese enthusiast at Violife. “You’re not just limited to pizza’s either, you can swap this into anything on the menu.”
 
The number of Brits choosing to adopt a vegan lifestyle has risen up by three hundred and sixty percent over the last decade. Wiith celebrities such as Ellie Goulding and Jennifer Lopez also joining the trend. Pizza Hut have found an inclusive direction where both dairy consumers and dairy avoiders can find common ground.
 
Numbers of reports of adults and children across the UK being unable to digest dairy products have risen due to the sugars found in cow’s milk. Violife provides a tasty alternative, with varieties such as grated mozzarella and their bestselling cheddar slices available.
 
“We attracted loads of followers, especially mums of children who can’t eat cheese. And those who are lactose intolerant, which seems to be on the rise, particularly among babies.” Explained Drakopoulou.
 
The cheese brand began in Thessaloniki, Greece as a product for people who were Greek Orthodox and fasting. Before veganism was a popular trend, and as Veganism rose, the brand rode alongside it.
 
“We are so happy that we are working with Pizza Hut, so it can be available to everyone in the UK” said Drakopoulou. Violife can be found Nationwide in large retailers such as Sainsburys, Waitrose and Asda.